When I wrote about using growth thinking to acquire customers, I mentioned Number List word-of-mouth marketing. I just happened to read "Crazy Biography" recently and shared how to make your products achieve the effect of crazy rumors.
Many companies now pay attention to word-of-mouth marketing, mainly for several reasons:
This is an era of self-media. Everyone is a communicator. Once you hit the key points, it is possible to achieve explosive marketing effects.
Word-of-mouth communication is not a sales activity, and the relationship between the communicator and the receiver is not a buyer-seller relationship. For the receiver, it is not disgusting and easier to accept.
Word-of-mouth communication is more purposeful. For example, word-of-mouth communication will only occur when the recipient has relevant needs, avoiding a lot of ineffective communication.
Word-of-mouth communication is a very natural thing to share a personal experience of mine.
I took my child to sign up for a roller skating class last weekend, and the experience was very good, which is reflected in the following aspects:
For students of different levels, there will be different teachers to teach. A small venue is divided into several different areas. There are many students, but they are very orderly.
For the most advanced students, there will be one-on-one teaching, and there are many toys to increase the fun of the learning process.
Each student has their own student card, and they take classes in any of its stores. Through the student card, they will know how much they have learned and what they should study next.
There are many similar details, and the impression I have is two words: professional, if there are friends around who want to learn roller skating, I will probably recommend this one.
Two things can be discovered from this example:
In daily life, it is a very natural thing to share your favorite products or services. In many cases, a profession is a business card, and if the service is professional enough, people will naturally be willing to spread it.